Industry data, trends & analysis

Elevate your business with our coffee market insights

In a competitive market, expert knowledge blended with up-to-the-minute data makes sure your offering is head and shoulders above your rivals.

Our comprehensive category data is taken from a wide range of sources, putting a full picture at our customers’ fingertips.

But it’s our in-house expertise that really makes the difference.

With many years experience in FMCG category management our in house expert Richard will turn those bland statistics into an overview of today’s market – together with informed predictions about all the trends coming down the road.

So you’ll have the chance to get – and stay – ahead of the curve.

Coffee market analysis

Coffee tastes change – but is tomorrow’s drink a long, leisurely latte or an espresso shot on the run? Our insights team, led by Richard Milner, creates recommendations and tips that you can put in place in your business. Here’s an overview of just some of the information we can provide.

Out of home trends
Using our access to consumer panel data and global industry reports, we share key market insights and help our customers to understand how their shoppers are behaving. From how frequently they're drinking coffee out of home and how much they're spending, to what types of drinks they are buying and where they are buying them. These insights and trends help our customers to address range gaps, stay one step ahead of the competition and maximise their sales.
In home trends
We have access to in-home insights through grocery EPOS data. This means we can give our customers a total market picture. We know which formats are most popular for in-home consumption, and which formats are becoming more popular with shoppers over time. We can also see how certain brands and pack sizes are performing in the in-home market. And if you want to know which products are selling best and gaining distribution, we've got the data and the expertise to help.
Bespoke consumer research
We can conduct bespoke research projects for our customers, giving real-time consumer feedback. Whether it's helping you to understand the most important factors for shoppers when buying coffee, or understanding how shoppers perceive your brand vs your competitive set, we can help you find the answers. We can even look at this data by demographic profile to make the feedback more relevant to your brand and your business.
Market research
We understand it's not all about the data we buy - and nothing beats going out and seeing for ourselves how consumers are behaving. Category Insight Manager Richard Milner and Chris Tough and his coffee team regularly visit major high street outlets, independent coffee shops and supermarkets, delving into trends, pricing, formats and innovation – as well as looking at how businesses and brands are marketing their coffee.

More than just numbers

There’s so much more to our category insight support than just data.

Our team has more than 30 years’ experience in category insight and marketing across retail and FMCG, and we truly understand how to generate powerful insights from the numbers.

We’re constantly looking at longer term trends to see how tastes and preferences are changing, or visiting global events and tradeshows to stay at the forefront of innovation in product, packaging and technology.

We love talking coffee to anyone who will listen – it’s our passion. So, if you have a question, we are here to help.

Image of the inside of a coffee factory.

Featured insights & blogs

As an international coffee distribution business, we have 15 packing lines that can pack into a wide range of coffee packaging formats including:

Let’s talk coffee

Contact our coffee experts to help find your perfect blend, build your brand and business, pick packaging and start your learning journey with your coffee partner.