A multinational vending business

The Project

We worked closely with the customer to create a range of fresh whole bean products with an Italian style coffee shop quality taste. The brief was to premiumise the brand’s vending coffee offering, upgrading the blends and aligning them with consumer taste profiles. As well enhancing the quality of taste, the beans had to work within the group’s existing vending machine portfolio.

The Results

We successful created a bespoke range of premium coffee shop quality blends worked within the customer’s existing vending machines. The coffees have been well received by consumers and, in keeping with the commercial strategy, broken the mould of atypical vending machine coffee. The project kick-started a strong partnership with the brand who continue to be a longstanding Lincoln & York client.

Testimonial

“Lincoln & York not only developed a range of blends that taste great through our machines, but they’ve worked with our sales and marketing teams giving us the tools and support to effectively promote its uniqueness and grow our coffee offering.”
Sales & Marketing Director

Keep calm and drink coffee }