Your Guide To Branded Crockery
Who doesn’t want to maximise their sales of private label coffee? It’s all about staying ahead of the game and one step ahead of your competition, but just how do you go about doing this? One of the best ways of getting your name out there is, of course, to brand your coffee cups heavily with your logo so that customers out on the street do your marketing and advertising for you – just by carrying one of your coffee cups around with them.
But what about your actual crockery and cutlery? Is it worth shelling out the big bucks to have your brand name and logo on them as well? Naturally, the answer is yes. All the big guns in the coffee-drinking world do this so it makes sense for you to follow suit as well, even if you’re just a tiny local coffee shop with a small but dedicated following. There’s only one way for you to go if this sounds like you and that’s up… so make sure you put your branding on everything, wherever you can, to help spread the word.
There’s one golden rule when it comes to marketing and that’s to use all five of the senses to really engage with people as they come through your door. Taste and touch plays a huge part in whether people have a positive or negative experience and you can really enhance this by branding your crockery – and remember, the physicality of your customer’s experience can sometimes be even more important than taste so really devote some time to researching your choice of finishes, from materials right down to texture. This needs to tie in with the overall impression that your brand is trying to create – make sure that everything coordinates well.
When it comes to this kind of branding, keep it simple as this can make your concept much easier to understand, but make sure that it’s distinctive and different to your competitors, something that leaves an impression in the mind of the consumer. Consistency is also key – all aspects of your brand should make your customers feel the same way about you, so do your best not to confuse them.
While it might seem a bit frivolous to you at first to put your branding on your crockery since people will already know where they are when they sit down in your shop for a cup of coffee, you’ll certainly see it start to pay dividends soon. After all, coffee cups and mugs will always be one of the most popular present ideas going so it’s always the perfect time for you to market branded crockery to your customers!
Chances are they’ll purchase a mug or two to give to friends and family, thus helping to spread the word for you with very little effort on your part. What could possibly be better than that? If you need more marketing ideas and tips, check out this post on The Social Savior blog.