Millennials Drinking Most Coffee Out Of Home
New figures released by the British Coffee Association (BCA) show that around the UK we now consume 95 million cups of coffee per day. However, there are different trends between age groups, which might help you decide on the next private label coffee you source for your cafe or restaurant.
According to the survey, which was conducted by the Centre for Economics and Business Research, the millennial generation (those aged 20 to 37) accounted for 50 per cent of all the coffee bought out and about in cafes, coffee shops, bars and restaurants.
However, millennials aren’t the biggest coffee drinkers. It is in fact members of the baby boomer generation (those aged 53 to 71) and the traditionalists (aged 72 and older) who drink the most coffee in a day, averaging 2.2 cups.
They are most likely to drink coffee at home though, rather than venturing out for their caffeine fix.
Executive director of the BCA Chris Stemman said that although millennials are drinking less coffee than some other age groups, they are “probably drinking more of the speciality coffee found in restaurants, bars and coffee shops, which are often higher value”. They therefore view this as more of “a treat”, he added.
Although instant coffee is still the type of coffee that’s consumed most frequently in the UK, there are signs that perceptions of the beverage are changing.
We recently highlighted the fact that going for a coffee is becoming more of a social and enjoyable experience, rather than just a way of keeping up with the hectic pace of daily life.