Have You Heard Of The Suspended Coffee Scheme?
Giving something back to the local community will always stand coffee shops and other businesses in excellent stead. These days, all marketplaces are incredibly crowded and no matter what industry you’re in, you’ll always find yourself jostling for the attention of consumers – consumers who are constantly being pressed into spending their money. It’s no wonder that they’re becoming increasingly selective about where they do choose to splash the cash.
If you want a piece of the pie, running some kind of philanthropic scheme at work might be a good idea… and for coffee shops it couldn’t be easier thanks to the Suspended Coffees initiative, launched by entrepreneur and promoter of kindness John Sweeney.
He first came up with the idea of Suspended Coffees after hearing people discussing the movement in a coffee shop. Apparently, it first appeared in cafes in Naples, where someone who was up on their luck would order a drink and pay for two. The barista would then log the second paid-for drink as a suspended coffee, which can then be redeemed by someone else later on.
So that’s where the idea came from but how has it progressed over the years? These days, customers don’t have to just buy a coffee – they can also pay for a sandwich, soup, cold drinks, bread, fruit, full meals… whatever you, the coffee shop proprietor, decides. Because it’s such a simple idea, the scheme can be extended to all other items on the menu.
Another plus point about running this kind of initiative is that you’re not just raising money for a faceless entity, perhaps thousands of miles away on the other side of the world. You’re helping your own local community, supporting someone in need who may only be a few miles away. Suspended coffees can, in reality, be for absolutely anyone, whether it’s the homeless person you pass on the street on your way to work each day, a really stressed out student worrying about their dissertation or a harassed mother who simply needs five minutes to herself.
The key thing to remember is that by offering someone a suspended coffee you’re doing something positive and affirmative to help make their day better. As observed on the Suspended Coffees website, “being alone is the scariest thing in the world, and our desire is to brighten those dark days of loneliness and fear. Yes, it’s just a cup of coffee, but it’s about more than the coffee”.
For customers, the benefits are also clear. They can donate and do their bit safe in the knowledge that their money isn’t going to be used in a way they wouldn’t appreciate, but instead they’re in direct control of their cash and how it’s going to help another human being.
Why don’t you have a read of some of the success stories from other cafes who’ve participated in the scheme before? It could be just the inspiration you need to get started this year.
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